The
Old Way
You will spend time researching and negotiating
the following pieces necessary to construct a
functional e-commerce website. Getting different
opinions on what tools work the best, making
sure that integration is in place to avoid hourly
programming charges, and then learning through trial-and-error
how to drive the necessary traffic to maintain profitability.
These steps are listed below in
the order necessary for timely construction of your
website.
Step
1: The Website
Typical Process: This is your online impression
to prospects and customers. There are a number
of places on the web to get free websites - although
you may be required to display an advertisement.
The design of your site is critical to the success
of your business! If it does not look like a professional,
legitimate business - NO ONE WILL PURCHASE ANYTHING!
- no matter how great the products you have. A
Separate Account is Necessary
Step
2: A Web Hosting Account
Typical Process: This is an account that you will
establish with a Web Hosting Company that will
charge you a monthly subscription fee that can
range anywhere from $39.95 per month up to $99.95
per month for an entry-level store. The servers
that your website will be residing on are critical
in the way that your site and content will be
delivered to the merchant on their PC. Shared
servers running on non-dedicated lines can bottle-neck
and slow down the delivery of your information
to the consumer, resulting in a chance that he/she
will leave your site and move to another that
loads more quickly. A Separate Account is Necessary
Step
3: A Product Shopping Cart
Typical Process: Software which allows you to
accept product orders for multiple products from
your website. This software automatically calculates
and totals orders for your customers. It can also
add applicable taxes as well as shipping totals
to the customer’s order. Some setup must
be done in the HTML code of your website, and
the shopping cart software must be installed on
the server which hosts your site or on the secure
server which accepts sensitive ordering information.
A Separate Purchase is Necessary
Step
4: A Banking Merchant Account
Typical Process: A bank-authorized account that
allows you to accept major credit cards, etc.
Many banks will not give you a merchant account
if you do business on the Internet because they
may classify it as high risk. Credit can also
be a major issue here. Banks will sometimes not
notify you that your application has been declined
as far out as 4 weeks. Be careful when looking
for a merchant account provider! Watch out for
hidden fees, high setup fees, and other unscrupulous
business practices. A Separate Account is Necessary
Step
5: Credit Card Payment Transaction Software
Typical Process: This is a type of software that
actually processes customer order information,
address, credit card number, etc. The data is
sent to a credit card authorization network which
verifies that the credit card is valid and verifies
that the shipping address matches the billing
address. A possible warning sign that the card
has been stolen is that the billing and shipping
addresses do not match. A Separate Account is
Necessary
Step
6: Secure Server Connection – https://
Typical Process: This is a link to a special computer
that encrypts confidential ordering data for customer
protection. You know you are on a secure server
when the URL in your browser says https://. This
stands for secure. If ordering information is
not sent via a secure server it can be intercepted
by computer hackers. It is not recommended that
you purchase any product or service over the Internet
if you cannot identify that you are on, or about
to be on, a secure server.
Most encryption is done in SSL 40-bit encryption,
which is the Government regulated security level
which makes your online purchases secure enough
for you to feel as comfortable with making your
purchase online as you would be anywhere in the
physical world. Included with Payment Transaction
Software
Summary
This above process typically can take up to one
month or more. IrvineWebworks has made this process
a one step, simple and easy to understand process
that can have your website up and running within
10 days.
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